Monday, July 22, 2013

Why Your LinkedIn Headline Is So Important

If you’re looking for a new job, you probably already know the importance of having an updated LinkedIn profile, but you may not realize how important the LinkedIn headline section can be to your job search.

Why You Should Update Your LinkedIn Headline

By default, LinkedIn populates your headline with your current job title and employer, but this field is fully customizable. Most career experts agree that this is one of the most powerful fields in your profile and you should take full advantage of the ability to show your awesomeness in 120 characters or less.
When recruiters use LinkedIn to identify candidates for their open positions, the first piece of data that comes up is your name and your headline. There needs to be some call to action for the recruiter to click through to your full profile.

Think Like A Salesperson

Rather than just listing your job title, think like a salesperson. What is your greatest asset for a prospective employer? What’s in it for the employer if they hire you? Why should this employer hire you or even make an initial contact with you? Since you’ll need to edit this down to a quick sound bite, make a list of all of your assets and then rank them in order of importance. Take the top two or three and work them into a headline of appropriate length.
If you’re struggling with this, ask people who know you to help. Sometimes, it’s hard for us to be our own agent, but other people see us favorably. Ask former co-workers, friends and family to tell you what they admire most about you and take those items and work them into a headline.

Be Specific To Your Field

Your headline should also be specific to your career field. Use keywords that may be used in a recruiter’s search for your specialty. Some creativity is good to set you apart from the competition, but it’s unlikely that a recruiter will be searching for a “healthcare ninja,” so don’t go overboard with originality and imagination.

Tell Your Story As Succinctly As Possible

Since a mere 120 characters goes quickly, so you can’t write a novel, but you do have room to make one solid statement about who you are. Think about how you got to this point in your career and what problems you want to solve for an employer going forward.
When you’re ready to make a change to your headline, log in to LinkedIn and select the menu for Profile, Edit Profile. Click Edit by your name. On the next screen, you’ll see a subheading for Headline. It’s easier to craft the headline in Word (or a similar word processing program) so you can see how many characters you’re using and then cut and paste it into the LinkedIn field. Click Save Changes and you’re finished!

Thursday, June 20, 2013

Why Being Too Eager Might Work Against You (and How to Fix the Problem)

This article really hit home for me, but in the recruitment process. I've had countless candidates move from my "yes" list to my "maybe" list to my "no" list for being TOO eager. There is a fine line you don't want to cross with a recruiter. It is sort of like dating. You don't want to date the guy who is obsessed with you. You want to date the guy who is too busy to respond immediately to you. Too many phone calls and emails will turn a company off. Let's see what Rita has to say. 
by Rita King, EVP Science House
When the time came for questions, a young woman stood up to say that every time she seeks an opportunity she is told at work that she’s “too eager.” What can she do to fix the problem?
This happened last weekend at SHE Summit, where PopTech director of strategic partnerships Jennifer Lopez and I gave a talk about inspiring the next generation of girls to adopt curiosity as a way of connecting to each other. We were there to represent theTomorrow Lab project, created by the American Committee for the Weizmann Institute of Science. Our job that day was to encourage women in the room to become scientists no matter what they do for a living by adopting the scientific method of knowledge acquisition through curiosity, experimentation and imagination.
The young woman asked her question of a very experienced group of women including Anita Sands, Chief Operating Officer, UBS Wealth Management Americas; Charlotte Relyea, Partner, McKinsey & Company; Gloria Feldt, women’s leadership speaker and advocate and Joi Gordon, the CEO of Dress for Success (who started off by calling to donate a suit and ended up becoming the CEO). The advice the young woman got may not have been what she was hoping for, but it was the best advice she could have possibly received.
The panel advised her to watch her attitude and to offer ways to help someone else instead of asking for opportunities. At first glance, this might seem like the worst possible advice for a young woman who wants a chance to show what she can do. Part of the problem is that women often feel they are held back for “acting like men,” in other words, for aggressively pursuing opportunity. But it’s important to focus on how opportunity is pursued, which is the most important aspect of the chase. The woman’s question implies that someone else has to give you permission to pursue an opportunity.
This is why I cringe at the use of the word “empowerment,” as much as I support the spirit behind it. Empowerment implies a transfer of power or energy. Yes, society absolutely needs to change if we are to solve some of the massive challenges facing us. Organizations need to transform. A huge part of this change includes the evolution of our collective agreement that men and male characteristics should lead the organizations that set the tone for how the world operates. As we work toward the ideal egalitarian meritocracy, however, we have to contend with current reality. There’s something to be said for trusting yourself and moving forward without the explicit permission of others. In fact, change would never happen if people waited for power to be transferred to them instead of taking it and letting the chips fall.
Of course all professionals need employers and clients for whom to perform. But once you have a job or project, it’s less necessary to get someone else’s permission to excel as long as you’re delivering on your core responsibilities at the same time.
The idea that a woman should offer to help someone else instead of asking for opportunity can also be misinterpreted. Women taking a supporting role in exchange for opportunity? Isn’t that what we’re trying to escape? I think the advice is brilliant for everyone, male and female. The difference is that previously, women were conditioned to believe that we were only supposed to play a supporting role in exchange for some degree of security and stability, under the best circumstances. Of course this didn’t always pan out as imagined and sometimes ended up being a totally raw deal (or much worse, to the detriment not only of individual women but the world as a whole). But that’s what society shaped us to expect for most women: a life behind closed doors hidden from public view with limited impact in the public sphere. People have a tendency to follow along the well-worn groove of path dependencies. So we need to develop new habits to get hooked on.
There’s a big shift underway between the balance of the individual and the group. A person of either gender who thinks first of themselves isn’t well equipped to be a leader. A true leader is capable of inspiring the people who follow her with the belief that they are just as important when it comes to achieving a shared mission, be it on behalf of a business, an organization, a school, a community or the world. Shared goals require a constant give and take, and the improvisational ability to read the energy of the people around you and respond flexibly.
During our talk at SHE Summit, Jennifer and I asked for volunteers to join us to record videos to inspire girls around the world to adopt the scientific method of curiosity, experimentation and imagination. We expected one or two, but hands shot up all over the room. We met with the women who volunteered while they waited for a turn in front of the camera. Girls will see their messages. Maybe not all of them will become scientists, dedicated to the benefit of humanity so the rest of us can receive medical care, technological advances, a cleaner environment and more meaningful education and systems.
But you know what? Some of the girls who see these messages just might be inspired to realize they are capable of transforming the world and that they don’t need anyone’s permission to start trying. This is true whether a girl decides to become a scientist or wants to apply the scientific method to whatever path she chooses to pursue. In some places, girls have no access to education at all. In other places, education is limited by the current thinking of society. The key is for us to be there to help girls along the path as global culture shifts, so that instead of asking for opportunity, girls can just keep training to meet the challenges of an increasingly complex world and do their part, with everyone else who chooses to join in, to build the future they can imagine.

Tuesday, June 4, 2013

Five Writing Tips To Help You Get What You Want







It is impossible to overstate how much we rely on written words to get what we want. Are you making your writing as powerful as possible?
By improving your writing, you will change the arc of your career. You can literally double or triple your salary, because effective leaders get paid much more than "muddled thinkers."
Your first reaction may be to doubt my salary claim, but let's start with your resume. A well-written one can be the difference between a big job and a dead-end one. Now consider what you do for a living... effective writing can make a huge difference. For example, a researcher who can write effectively might get five or even ten times as many grants over the course of her career.
If you are an up-and-coming leader, the ability to use words to motivate others can easily double your rate of advancement. We all know people who are obviously intelligent, but just can't seem to consistently offer a series of actionable recommendations. Such people aren't worth nearly as much as their colleagues who communicate with clarity.
Print out this "business writing cheat sheet" and use it whenever you have to create a powerful document... even if it is just a short email:
1.) Have a repeatable message. Most of the stuff you read has no clear message, which makes it nearly impossible to repeat. In our digital age, being easily repeated is the difference between fame and forgotten.
To give you one example, search engines put clear and focused pieces much higher than random and rambling ones; this fact impacts all business writing, even pieces that will never be posted online.
Creating repeatable messages is one thing it takes to deliver on the premise of my headline. In most companies, it takes more than one person's agreement to double your salary. The people who control your fate must be able to easily grasp both your messages as well as the value you add.
Ask yourself: why am I writing this piece? What do I want the reader to learn? Even more importantly, what do I want the reader to do after reading what I wrote?
2.) Know your audience. If you write everything in the same style, you are - sorry - an ineffective writer. You must adapt your style and approach to match the needs of the people you wish to influence.
The odds are that your boss doesn't think like your subordinates, or your friends. The people in Accounting don't think like the people in Marketing.
Some of us like facts and figures, others crave stories.To get a message into someone's brain, you have to package it in a form they can process. For some people, that means using 100 words or less; for others, it means including three pages of support materials.
Ask yourself: who is going to read this, and how do they think? To get a clue, re-read anything they have sent to you.
3.) Be powerful, not passive. Powerful professionals DO things; they don't sit passively while others take action. But huge numbers of professionals write in the passive tense, like this:
After careful consideration, our department's new operating policy was approved this morning by the management team.
What a lousy way to try to get others excited. Far better to write:
We just created five simple principles to make daily life in our department easier and simpler.
Whenever you write, show people how and why to take action. Demonstrate that you are doing the same. Empower others. Get them moving ahead.
4.) Use examples. Without examples, your words are little more than abstract thoughts, and most people ignore abstract thoughts. There are good reasons for this; we all have daily pressures, and if you don't know how to implement an idea, it isn't useful to you.
Examples show readers how to implement your ideas.
If you are suggesting that your boss approve a new expense, tell him or her why the expense is such a good investment and give examples of how it will support your group's goals.
Every year in my town, the Board of Education fights for more money from the Board of Finance. And every year, concerned parents stand up and give heartfelt examples of how children will be hurt if the school budget is cut. Such stories don't always work, but without them our school budget would be much smaller than it is today.
5.) Use more pictures and fewer words. There's a reason why nearly every LinkedIn article starts with an image; more people read articles with images.
The same is true for nearly every document. Some people think in pictures, others in words. If you fail to include pictures, you will fail to reach some people. Plus, you can use images to draw attention to your key points.
Just as importantly, don't waste words. In fact, you might want to write "don't waste words" right above the screen on all your digital devices. I'm serious. Only use as many words as is necessary to get your point across clearly, and no more.
Bonus tip... write at least three drafts! People hate this tip, but the hard reality is that you need to rewrite your first draft, and to keep rewriting until you've accomplished all five of these tips.
I write at least three drafts of everything, even emails. When I violate this principle, I regret it. By regret, I mean: years ago, not rewriting cost me a raise, it cost me more than one client, and it cost me some friends.
Rewriting doesn't require hours of time. You can rewrite a short email in two minutes. Don't skip this step! The more you polish your words, the higher your career will soar.
_____________________________________________________
More from Bruce Kasanoff: Bruce has three free ebooks available for download atKasanoff.comHe is the author with Michael Hinshaw of Smart Customers, Stupid Companiesyou can read the Introduction and first chapter for free.
To see more of Bruce's articles on LinkedIn, click the "follow" button below, or follow @NowPossible on Twitter.
Image credit: Flickr member Pierre Metivier. "Rewrite" image by Flickr member mrsdkrebs.

Tuesday, May 28, 2013

Find a Job via Twitter

8 Tips to Help You Find a Job on Twitter

twitter-job-searchWhen many people think of Twitter, they think of people “tweeting” about their lunch, pictures of cats, or meaningless minutiae from their day.
In reality, however, many industry professionals use Twitter not only as an informational resource, but as a recruiting resource. As one of the most prominent and widely-used social media platforms on the Internet, Twitter has the potential to be a powerful tool in your next job search.
So how can you find a job on Twitter? Does job hunting on Twitter really work? Here are a few tips that could put you on the path to finding your dream job through the power of social media.

Be Professional

When putting together your Twitter profile, put your best foot forward and conduct yourself like a professional as this will help you find a job through Twitter. Don’t put rude or controversial statements in your profile bio, and be mindful of what you share, say, and retweet.
Many employers are out there looking for the right talent and culture for their company so keep this in mind when summing up your words on Twitter.

Be Yourself

While you should conduct yourself in a professional manner, it’s also important to come across as genuine. Use your own photo in your Twitter profile, not a picture of a celebrity or a cartoon. Tweet what interests you, and don’t try to present yourself as someone (or something) you’re not. Let potential employers see who you really are.

Become an Expert

Twitter is a great opportunity to share your expertise with others. If you have a blog, post links to your most recent entries (without excessively “spamming”). Answer questions and use what you know to help others. It might just get you some attention from people who are looking to work with someone just like you.
If you have a variety of skills, promote these through hash tags; spread the word of your great abilities and this may lead you to your next career path or internship.

Be an Original

When trying to establish a presence on Twitter to gain a job, don’t be afraid to re-share the work of others — but be sure to create and share content of your own. Putting together an insightful blog post, a useful infographic, or even an informative or useful photo or illustration can go a long way toward establishing you as someone interesting who others want to follow and hire. Every piece of original content is another brick in the road toward landing a job through Twitter.

Be Patient

Getting attention takes time. Build your audience slowly. It may take months or longer for you to get any kind of significant following on Twitter. Don’t be resentful of the success of others, and above all, don’t spam or fall prey to “purchasing” followers through services that offer thousands of followers for a price. A massive number of false followers are easily identifiable, and the repercussions can last much longer than the followers themselves (as Twitter regularly sweeps out false accounts).

Use the Tools

The sheer amount of information Twitter has on hand can be staggering. In fact, presenting lots of information in a short time is what Twitter does best — so learn how to manage it.
Software applications like Tweetdeck allow users to monitor search results on Twitter, filter feeds by lists or subjects, and otherwise tweak their Twitter experience for maximum effectiveness. Watch the search filters for possible job openings in your field, or openings to create opportunity for yourself.

Follow the Right People

If you’re serious about finding work on Twitter, then you’ll want to follow professionals in your industry. Don’t bog down your feed with too many celebrities, joke accounts, and other personalities you’ll never engage with.

Engage

Once you’ve gotten a foothold on social media, it’s time to take some chances. Engage with people in the industry you want to connect with — even if you feel you have no business doing so. Don’t just hit them with an empty “hello”. Ask a question. Start a discussion. Get a dialogue going. Don’t take it personally if you don’t get a reply — information moves fast on Twitter, and is easily missed. Keep trying, and be persistent without being obnoxious.
These tips are sure to help your job search… and land a job on Twitter. Start today!

Posted on  by Jenny Ann Beswick

Thursday, May 23, 2013

Welcome Recent Graduates

-by Mike Montario


It is with great pride that I welcome you to the workforce. I realize many of you are still preparing for finals. Getting your portfolios together. Preparing oral defenses. That sort of thing. But I’m guessing that right below the surface of those immediate and real concerns, the anxiety of what comes next may have started to take hold.
It’s cool. I am here to help you. I am a job creator. And contrary to what you may have been told in school, you are about to enter a market awash in opportunity. Especially if you’re entering the technology and interactive design market. Which doesn’t mean that you’re not gonna have to go out there and nail an interview—because you will. So if you’ll give me a few minutes of your precious time I have a few tips that may help you land the job of your dreams.

1. Get your house in order

Don’t even think about looking for a job without an online presence. If you’re a designer you better have an online portfolio. If you’re a developer, show me some code samples. And don’t just show me your work is pretty, describe what problems you were solving.
And as much as I hate to say this, get a LinkedIn profile. Otherwise, prospective employers are gonna look at your Facebook page, which should be cleaned up but not to the point where it’s obvious you’ve cleaned it up. Leave a beer bong shot or two.
Buy a decent outfit to interview in. Tights aren’t pants and flip flops aren’t shoes.

2. Where are these jobs at, fool?

Good question. There are a few excellent job boards you should get familiar with. Start with Authentic Jobs and 37 Signals Job Board. Stay away from Craigslist and stuff like that, they’re shit shows for stuff like this.

3. Get names

When you finally find a job you want to apply for do some research. Find out the name of the person who’ll be receiving your email. Hint: They’re not called Hiring Manager. (Also, if you assume the hiring manager is a man, you suck.) If it’s a small shop, just address it to the principal by name. Don’t address your letter to the dog, even if the company is stupid enough to list a dog on their website with the rest of the staff.

4. Even better, network

“Networking” is kind of a gross word. It’s true. But, nepotism is real and making those connections will serve you throughout the duration of your career. Hiring can feel like an exhausting crapshoot. People hire their friends and their friends’ friends before they start picking random strangers from the jobs@company.com inbox. Tell everyone you know what sort of job you are looking for and ask for introductions to anyone they know who works in your desired field. Then, when one of these people is asked “Hey, do you know anyone looking for a job?” your name will come up.
You can go to a “networking mixer” if you like drinking with sad people in uncomfortable clothes, but it won’t be nearly as effective as working your existing friends and relatives. Even your professors. They had dreams once.

5. No one wants to read your cover letter

Write a good email. The goal of the email is to get an in-person interview. Explain why you’re qualified. Explain what you’d bring to the job. Sound genuinely excited about this new field you’re entering! Do not apologize for your lack of experience. It’ll be obvious when you tell me you’ve just graduated from college. Don’t be overly familiar, no matter how “wacky” you’ve heard the workplace is. You’re not applying to be anyone’s friend. The fact that you can write a solid, straight-forward email that gets right to the point and maybe shows just a glimmer of personality goes a long way.
Put the email in the body of the email. Plain text formatting. Do not attach your letter to the email. I’m not going to open any of those attachments anyway, and I’m certainly not going to open them when I’ve asked you not to attach anything. I may click the link to your website. If your email was well-written.
Also, I’ve never read a resumé in my life. But if you insist on giving me one, don’t lead with “Photoshop” as a skill. Tell me you know how to combine typefaces and have a solid understanding of color theory. That’s a skill.

6. Prepare for the interview

You got an interview? Fantastic. Time to prepare. Find out as much about the company you’re applying at as possible. Google them. Read their site. Get familiar with the type of work they do and who they do it for.
Prepare questions for them. At some point during the interview you’ll be asked “Do you have any questions for us?” You should have some.
“What’s it like to work here?” is a dumb question. “I notice a lot of your work is in editorial; do you worry about the economics of that market?” gets you a second interview.

7. Dress the part, be the part

There is a school of thought that says your brilliance will shine through even if you’re wearing a ratty hoodie and a stained t-shirt. It’s stupid. You’re gonna get some graduation money. Spend it on some decent clothes to wear to your interview. Your Flickr-stalking/research should tell you whether a suit will impress or terrify your prospective employers.
Don’t hug any of your interviewers. Before or after.

8. Not to be a self-serving douchebag, but…

Read my book. I wrote it just for you. It’s got a ton of good lessons that will guide you through your career. Trust me on this. It’s $18.00.

9. Don’t apply to Facebook

Seriously, do you think so little of the sacrifice your parents made sending you to college that you’re willing to just throw your life away?

Life Lessons in Fighting the Culture of Bullshit - Jon Lovett


This item has been excerpted from the prepared Commencement Address to the graduates of Pitzer College in Claremont, Calif., on May 18, 2013.
I recently turned thirty, which I know seems like a generation away to those of you graduating this morning. But it's more than just the worst. Thirty is a year where you're left straddling two worlds. One foot stands in the world of the young, among the bright eager minds and supple bodies of students like you. And the other foot stands in the world of the grey and decrepit; the ancient shapes of your professors and parents; their dulling senses; their craggily, wizened faces.

And by the way, congratulations parents! This is your day too.
But what it means is that I am in a position to talk about life after college -- as someone who just lived through it. For example, do you remember how your elementary school felt enormous? But then when you returned years later, you were amazed by how small it actually was? In time, your chosen professions will feel exactly the same way. That is not to say that you won't have almost unlimited opportunities. But it is to say that if you sleep with someone who works in your industry, just be aware that you're going to bump into that person at meetings and conferences and birthday parties for the rest of your life. I literally had to leave politics.

Yeah, we're going to talk about it. Your love is a delicate flower.
So, I'm going to skip the platitudes, OK? I want this to be a practical commencement address. And I'm going to do my best to tell the truth -- even when it's uncomfortable to say, even when I probably shouldn't say it. Because you're already swimming in half-truths, in people telling you what they think you want to hear. And in this next phase of your life, I promise you, you will encounter more.
I should preface this by saying that the problem I am going to describe involves a bad word -- not the worst word, but a bad word -- though I've made sure that I only have to say it now and then one more time at the end. So if you want to distract any little kids for a second, please do so. One of the greatest threats we face is, simply put, bullshit. We are drowning it. We are drowning in partisan rhetoric that is just true enough not to be a lie; in industry-sponsored research; in social media's imitation of human connection; in legalese and corporate double-speak. It infects every facet of public life, corrupting our discourse, wrecking our trust in major institutions, lowering our standards for the truth, making it harder to achieve anything.

And it wends its way into our private lives as well, changing even how we interact with one another: the way casual acquaintances will say "I love you"; the way we describe whatever thing as "the best thing ever"; the way we are blurring the lines between friends and strangers. And we know that. There have been books written about the proliferation of malarkey, empty talk, baloney, claptrap, hot air, balderdash, bunk. One book was aptly named "Your Call is Important to Us."

But this is not only a challenge to our society; it's a challenge we all face as individuals. Life tests our willingness, in ways large and small, to tell the truth. And I believe that so much of your future and our collective future depends on your doing so. So I'm going to give you three honest, practical lessons about cutting the BS.

Number one: Don't cover for your inexperience. You are smart, talented, educated, conscientious, untainted by the mistakes and conventional wisdom of the past. But you are also very annoying. Because there is a lot that you don't know that you don't know. Your parents are nodding. You've been annoying them for years. Why do you think they paid for college? So that you might finally, at long last, annoy someone else. And now your professors are nodding.

F. Scott Fitzgerald once said, "Yeah, this should definitely be in 3D."
No, what he said was, "[T]he test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." That's what you have to do: you have to be confident in your potential, and aware of your inexperience. And that's really tough. There are moments when you'll have a different point of view because you're a fresh set of eyes; because you don't care how it's been done before; because you're sharp and creative; because there is another way, a better way. But there will also be moments when you have a different point of view because you're wrong, because you're 23 and you should shut up and listen to somebody who's been around the block.

The old people are nodding again.
It's hard to tell the difference. Me, I love getting this one wrong. I got it wrong a ton when I started out as a speechwriter to Hillary Clinton. I got it wrong again when I became a presidential speechwriter. I worked on one speech about the financial system that caused the Dow to drop like 200 points. So that speech could have been better, probably.
Just this past year, I faced this same dilemma, co-creating a show on NBC. It's called 1600 Penn, and while you may have heard of it, based on the ratings, you almost certainly didn't see it. Though, it did recently make some headlines... when it was cancelled. I had never so much as a written a line of dialogue before I wrote this show. But I'm working with directors and writers and executives with years and years of experience in the biz. We call it the biz.
I'll always cringe remembering those little embarrassing moments when I said something dumb on a conference call, when my inexperience poked through, when I should have been more solicitous of the judgment of those around me. They're a reminder that it's not mutually exclusive to be confident and humble; to be skeptical and eager to learn.
But there is another side to this coin, which brings me to lesson number two: Sometimes you're going to be inexperienced, naïve, untested and totally right. And then, in those moments, you have to make a choice: is this a time to speak up, or hang back? I worked for then-Senator Clinton during her campaign for president -- and I believed in her, still do. But I vividly remember feeling like things weren't right in that campaign; a lot of the young staffers felt that way -- it wasn't a secret that there were problems in how the campaign was run. The campaign pollster for example, rolled out so many slogans it was impossible to keep track. Here's a sample:

Let the Conversation Begin
Ready for Change, Ready to Lead
Working for Change, Working for You
Strength + Experience = Change. Which leads to the lesser known corollary: ( Strength + Experience ) / Change = 1.

And then, my favorite: Big Challenges, Real Solutions: Time to Pick a President.Which he had printed on the side of a bus but it was basically too small to read.
So, I'm putting these slogans into speeches and I look over at an Obama campaign rally on cable news and they have one slogan. It's just the word "CHANGE" in big letters. That seemed better. But I was timid; and a lot of us just assumed, or wanted to assume, that more experienced people must know what they're doing. But that wasn't true. So the campaign ended, my candidate lost, and I ended up as a presidential speechwriter anyway, which was cool. But the lesson I drew from that campaign, other than the fact that it's always a mistake to run against Barack Obama, is the subway rule: "If you see something, say something." And I've tried to honor that ever since; to call BS when I see it -- and to not be afraid to get in people's faces, and throw a punch or two, to make a point. Metaphorically. Look at me. I wouldn't do well in an altercation.

Now, lessons one and two can be in tension. And I can't tell you how to strike the balance every time. Though it helps to be very charming. And from my point of view, I'd rather be wrong and cringe than right and regret not speaking up. But the good news is, as long as you aren't stubbornly wrong so frequently that they kick you out of the building, or so meek that everyone forgets you're in the building you'll learn and grow and get better at striking that balance, until your inexperience becomes experience. So it's a dilemma that solves itself. How awesome is that?

Finally, number three: Know that being honest -- both about what you do know, and what you don't -- can and will pay off.
Up until recently, I would have said that the only proper response to our culture of BS is cynicism; that it would just get worse and worse. But I don't believe that any more, and I think this matters for what comes next for you. I think we may have reached a critical turning point.

I'm going to say that word one last time. I believe we may have reached "peak bullshit." And that increasingly, those who push back against the noise and nonsense; those who refuse to accept the untruths of politics and commerce and entertainment and government will be rewarded. That we are at the beginning of something important.
We see it across our culture, with not only popularity but hunger for the intellectual honesty of Jon Stewart or the raw sincerity of performers like Louis CK and Lena Dunham. You can even add the rise of dark, brooding, "authentic" super heroes in our blockbuster movies. We see it in locally-sourced, organic food on campuses like this, at places like the Shakedown, a rejection of the processed as inauthentic. We see it in politics.

I believe Barack Obama represents this movement, that the rise of his candidacy was in part a consequence of the desire for greater authenticity in our public life. But you don't have to be a Democrat to believe me. You see it across the political spectrum, from Elizabeth Warren in Massachusetts to Chris Christie in New Jersey to Rand Paul in Kentucky.

And what's awesome is that you -- the graduates of schools like Pitzer -- will be the ones who are best prepared and most likely to lead this movement. What's striking about the culture of this school is an unabashedly sincere desire to do good in this world; to be responsible for one another and to carry yourselves with integrity. And it's exciting that, maybe -- just maybe -- those traits won't just mean you do good; that this earnestness, this authenticity, will help you succeed in a society that is demanding those qualities with both hands.
All you have to do is avoid BSing yourself -- in whatever you choose to do. To avoid the path of the sad gay judge filled with regret. To go forward with confidence and an eagerness to learn. And to be honest with yourselves, and others -- to reject a culture of insincerity by virtue of the example you set in your own lives. And I say this only as someone hoping to do the same, along with you for the ride.

Pitzer Class of 2013, you don't need any more encouragement from me. Congratulations. And I can't wait to see what you do next.

Thursday, January 3, 2013

How to Score a Promotion in 2013: 5 Insider Tips for Building Your Executive Presence


by Linda Descano
One of the professional hats I wear is that of President & CEO of Women & Co., Citi’s online hub for financial news, blogs and original content for women. On Women & Co., we cover just about every aspect of money: earning it, spending it, investing it, donating it, and even how to talk about it. We also partner with LinkedIn on Connect: Professional Women’s Network.
Throughout 2012, whether I was “speaking” with women online or in person at an event, the topic that consistently dominated the conversation was that of executive presence – and, in particular, what were the “right” signals to demonstrate executive readiness. And, when I read that Connect members believe 2013 will mark the ascent of women in the workplace, both in the positions they hold and the number who hold them, the laser-like focus on executive presence made perfect sense.
So, what’s the secret to signal executive readiness? Here’s what I distilled from interviews with five experts in the field:
    • Raleigh Mayer: Polished personal style including physical poise, compelling communication, and social grace
    • Cary Broussard: Good listener; thoughtful decision maker; highly self-aware and emotionally intelligent
    • Leslie Grossman: Demonstrated expertise in the subject matter and confident clarity in presenting ideas; calm demeanor with no fear of speaking up in any setting; ability to listen to conflicting views dispassionately and then commenting respectfully
    • Diane Baranello: Confident, self-assured, credible and capable
    • Whitney Johnson: Regal posture and well groomed; owns her space, has an inner calmness; willing to listen but not one to give up her power; wears clothing that draws attention to her as a person, not an object; speaks confidently and doesn’t apologize
Another key take-away from the conversations: executive presence, like physical fitness, takes ongoing commitment, reflection and work to maintain. Every few months or so, I actually go through a list of 11 questions to help me assess how effectively I’m managing my brand.
What says “executive presence” to you and how do you stay fit?