Thursday, June 20, 2013

Why Being Too Eager Might Work Against You (and How to Fix the Problem)

This article really hit home for me, but in the recruitment process. I've had countless candidates move from my "yes" list to my "maybe" list to my "no" list for being TOO eager. There is a fine line you don't want to cross with a recruiter. It is sort of like dating. You don't want to date the guy who is obsessed with you. You want to date the guy who is too busy to respond immediately to you. Too many phone calls and emails will turn a company off. Let's see what Rita has to say. 
by Rita King, EVP Science House
When the time came for questions, a young woman stood up to say that every time she seeks an opportunity she is told at work that she’s “too eager.” What can she do to fix the problem?
This happened last weekend at SHE Summit, where PopTech director of strategic partnerships Jennifer Lopez and I gave a talk about inspiring the next generation of girls to adopt curiosity as a way of connecting to each other. We were there to represent theTomorrow Lab project, created by the American Committee for the Weizmann Institute of Science. Our job that day was to encourage women in the room to become scientists no matter what they do for a living by adopting the scientific method of knowledge acquisition through curiosity, experimentation and imagination.
The young woman asked her question of a very experienced group of women including Anita Sands, Chief Operating Officer, UBS Wealth Management Americas; Charlotte Relyea, Partner, McKinsey & Company; Gloria Feldt, women’s leadership speaker and advocate and Joi Gordon, the CEO of Dress for Success (who started off by calling to donate a suit and ended up becoming the CEO). The advice the young woman got may not have been what she was hoping for, but it was the best advice she could have possibly received.
The panel advised her to watch her attitude and to offer ways to help someone else instead of asking for opportunities. At first glance, this might seem like the worst possible advice for a young woman who wants a chance to show what she can do. Part of the problem is that women often feel they are held back for “acting like men,” in other words, for aggressively pursuing opportunity. But it’s important to focus on how opportunity is pursued, which is the most important aspect of the chase. The woman’s question implies that someone else has to give you permission to pursue an opportunity.
This is why I cringe at the use of the word “empowerment,” as much as I support the spirit behind it. Empowerment implies a transfer of power or energy. Yes, society absolutely needs to change if we are to solve some of the massive challenges facing us. Organizations need to transform. A huge part of this change includes the evolution of our collective agreement that men and male characteristics should lead the organizations that set the tone for how the world operates. As we work toward the ideal egalitarian meritocracy, however, we have to contend with current reality. There’s something to be said for trusting yourself and moving forward without the explicit permission of others. In fact, change would never happen if people waited for power to be transferred to them instead of taking it and letting the chips fall.
Of course all professionals need employers and clients for whom to perform. But once you have a job or project, it’s less necessary to get someone else’s permission to excel as long as you’re delivering on your core responsibilities at the same time.
The idea that a woman should offer to help someone else instead of asking for opportunity can also be misinterpreted. Women taking a supporting role in exchange for opportunity? Isn’t that what we’re trying to escape? I think the advice is brilliant for everyone, male and female. The difference is that previously, women were conditioned to believe that we were only supposed to play a supporting role in exchange for some degree of security and stability, under the best circumstances. Of course this didn’t always pan out as imagined and sometimes ended up being a totally raw deal (or much worse, to the detriment not only of individual women but the world as a whole). But that’s what society shaped us to expect for most women: a life behind closed doors hidden from public view with limited impact in the public sphere. People have a tendency to follow along the well-worn groove of path dependencies. So we need to develop new habits to get hooked on.
There’s a big shift underway between the balance of the individual and the group. A person of either gender who thinks first of themselves isn’t well equipped to be a leader. A true leader is capable of inspiring the people who follow her with the belief that they are just as important when it comes to achieving a shared mission, be it on behalf of a business, an organization, a school, a community or the world. Shared goals require a constant give and take, and the improvisational ability to read the energy of the people around you and respond flexibly.
During our talk at SHE Summit, Jennifer and I asked for volunteers to join us to record videos to inspire girls around the world to adopt the scientific method of curiosity, experimentation and imagination. We expected one or two, but hands shot up all over the room. We met with the women who volunteered while they waited for a turn in front of the camera. Girls will see their messages. Maybe not all of them will become scientists, dedicated to the benefit of humanity so the rest of us can receive medical care, technological advances, a cleaner environment and more meaningful education and systems.
But you know what? Some of the girls who see these messages just might be inspired to realize they are capable of transforming the world and that they don’t need anyone’s permission to start trying. This is true whether a girl decides to become a scientist or wants to apply the scientific method to whatever path she chooses to pursue. In some places, girls have no access to education at all. In other places, education is limited by the current thinking of society. The key is for us to be there to help girls along the path as global culture shifts, so that instead of asking for opportunity, girls can just keep training to meet the challenges of an increasingly complex world and do their part, with everyone else who chooses to join in, to build the future they can imagine.

Tuesday, June 4, 2013

Five Writing Tips To Help You Get What You Want







It is impossible to overstate how much we rely on written words to get what we want. Are you making your writing as powerful as possible?
By improving your writing, you will change the arc of your career. You can literally double or triple your salary, because effective leaders get paid much more than "muddled thinkers."
Your first reaction may be to doubt my salary claim, but let's start with your resume. A well-written one can be the difference between a big job and a dead-end one. Now consider what you do for a living... effective writing can make a huge difference. For example, a researcher who can write effectively might get five or even ten times as many grants over the course of her career.
If you are an up-and-coming leader, the ability to use words to motivate others can easily double your rate of advancement. We all know people who are obviously intelligent, but just can't seem to consistently offer a series of actionable recommendations. Such people aren't worth nearly as much as their colleagues who communicate with clarity.
Print out this "business writing cheat sheet" and use it whenever you have to create a powerful document... even if it is just a short email:
1.) Have a repeatable message. Most of the stuff you read has no clear message, which makes it nearly impossible to repeat. In our digital age, being easily repeated is the difference between fame and forgotten.
To give you one example, search engines put clear and focused pieces much higher than random and rambling ones; this fact impacts all business writing, even pieces that will never be posted online.
Creating repeatable messages is one thing it takes to deliver on the premise of my headline. In most companies, it takes more than one person's agreement to double your salary. The people who control your fate must be able to easily grasp both your messages as well as the value you add.
Ask yourself: why am I writing this piece? What do I want the reader to learn? Even more importantly, what do I want the reader to do after reading what I wrote?
2.) Know your audience. If you write everything in the same style, you are - sorry - an ineffective writer. You must adapt your style and approach to match the needs of the people you wish to influence.
The odds are that your boss doesn't think like your subordinates, or your friends. The people in Accounting don't think like the people in Marketing.
Some of us like facts and figures, others crave stories.To get a message into someone's brain, you have to package it in a form they can process. For some people, that means using 100 words or less; for others, it means including three pages of support materials.
Ask yourself: who is going to read this, and how do they think? To get a clue, re-read anything they have sent to you.
3.) Be powerful, not passive. Powerful professionals DO things; they don't sit passively while others take action. But huge numbers of professionals write in the passive tense, like this:
After careful consideration, our department's new operating policy was approved this morning by the management team.
What a lousy way to try to get others excited. Far better to write:
We just created five simple principles to make daily life in our department easier and simpler.
Whenever you write, show people how and why to take action. Demonstrate that you are doing the same. Empower others. Get them moving ahead.
4.) Use examples. Without examples, your words are little more than abstract thoughts, and most people ignore abstract thoughts. There are good reasons for this; we all have daily pressures, and if you don't know how to implement an idea, it isn't useful to you.
Examples show readers how to implement your ideas.
If you are suggesting that your boss approve a new expense, tell him or her why the expense is such a good investment and give examples of how it will support your group's goals.
Every year in my town, the Board of Education fights for more money from the Board of Finance. And every year, concerned parents stand up and give heartfelt examples of how children will be hurt if the school budget is cut. Such stories don't always work, but without them our school budget would be much smaller than it is today.
5.) Use more pictures and fewer words. There's a reason why nearly every LinkedIn article starts with an image; more people read articles with images.
The same is true for nearly every document. Some people think in pictures, others in words. If you fail to include pictures, you will fail to reach some people. Plus, you can use images to draw attention to your key points.
Just as importantly, don't waste words. In fact, you might want to write "don't waste words" right above the screen on all your digital devices. I'm serious. Only use as many words as is necessary to get your point across clearly, and no more.
Bonus tip... write at least three drafts! People hate this tip, but the hard reality is that you need to rewrite your first draft, and to keep rewriting until you've accomplished all five of these tips.
I write at least three drafts of everything, even emails. When I violate this principle, I regret it. By regret, I mean: years ago, not rewriting cost me a raise, it cost me more than one client, and it cost me some friends.
Rewriting doesn't require hours of time. You can rewrite a short email in two minutes. Don't skip this step! The more you polish your words, the higher your career will soar.
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More from Bruce Kasanoff: Bruce has three free ebooks available for download atKasanoff.comHe is the author with Michael Hinshaw of Smart Customers, Stupid Companiesyou can read the Introduction and first chapter for free.
To see more of Bruce's articles on LinkedIn, click the "follow" button below, or follow @NowPossible on Twitter.
Image credit: Flickr member Pierre Metivier. "Rewrite" image by Flickr member mrsdkrebs.