Wednesday, September 12, 2012

Best Interview Technique You Never Use


The more questions you ask, the more you learn about a job candidate, right? Wrong. Here's a better strategy.


 
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Eventually, almost every interview turns into a question-and-answer session. You ask a question. The candidate answers as you check a mental tick-box (good answer? bad answer?).
You quickly go to the next question and the next question and the next question, because you only have so much time and there's a lot of ground to cover because you want to evaluate the candidate thoroughly. The more questions you ask, the more you will learn about the candidate.
Or not.
Sometimes, instead of asking questions, the best interviewing technique is to listen slowly.
In Change-Friendly Leadership, management coach Rodger Dean Duncan describes how he learned about listening slowly from PBS NewsHour anchor Jim Lehrer:
Duncan: He urged me to ask a good question, listen attentively to the answer,and then count silently to five before asking another question. At first that suggestion seemed silly. I argued that five seconds would seem like an eternity to wait after someone responds to a question. Then it occurred to me: Of course it would seem like an eternity, because our natural tendency is to fill a void with sound, usually that of our own voice.
Lehrer: If you resist the temptation to respond too quickly to the answer, you'll discover something almost magical. The other person will either expand on what he's already said or he'll go in a different direction. Either way, he's expanding his response, and you get a clear view into his head and heart.
Duncan: Giving other people sufficient psychological breathing room seemed to work wonders. When I bridled my natural impatience to get on with it, they seemed more willing to disclose, explore, and even be a bit vulnerable. When I treated the interview more as a conversation with a purpose than as a sterile interrogation, the tone of the exchange softened. It was now just two people talking...
Listening slowly can turn a Q&A session into more of a conversation. Try listening slowly in your next interviews. (Not after every question, of course: Pausing for five seconds after a strictly factual answer will leave you both feeling really awkward.)
Just pick a few questions that give candidates room for self-analysis or introspection, and after the initial answer, pause. They'll fill the space: with an additional example, a more detailed explanation, a completely different perspective on the question.
Once you give candidates a silent hole to fill, they'll fill it, often in unexpected and surprising ways. A shy candidate may fill the silence by sharing positive information she wouldn't have otherwise shared. A candidate who came prepared with "perfect" answers to typical interview questions may fill the silence with not-so-positive information he never intended to disclose.
And all candidates will open up and speak more freely when they realize you're not just asking questions--you're listening.



Tuesday, August 28, 2012

How to Get a Job in PR

If I had to guess, my boss, Founder of Qorvis and PR veteran has an idea how to get a job in PR. Here is some advice from Michael Petruzzello!

The job market today in public relations is the most difficult and competitive that I have seen in my 30 years in the business. This is not simply because of the economy, which clearly doesn’t help, but has more to do with the fact that too few job candidates are keeping up with the rapidly evolving environment in which agencies and their clients operate. The tools and technologies are more dynamic and complex than ever before. And the means and methods to clearly and effectively communicate a message to any audience are much more sophisticated and technology-driven.
For job seekers, that means agencies today are looking for candidates who are skilled, experienced, well-rounded and better equipped to meet today’s communication challenges.
At Qorvis, we receive more than 100 resumes each day. Of those, no more than four or five are invited into our screening process. At the end of the process, maybe 1 in 300 applicants are offered a position.
Why is this process so rigorous?
The simple answer is that so few applicants demonstrate the skills and experience needed to qualify for a job in a modern public relations agency. At the entry level, we are not seeing enough new graduates who have right educational background and basic skills in writing. For the more experienced professionals, too few have yet to adapt to the rapid changes in our business and have yet to acquire the right kind of professional development that agencies and clients need.
Here are some of the basic skills and experience an agency like Qorvis is looking for:
1 – Writing
Writing is the backbone of communication. All traditional and “new” forms of media depend on strong writing. It still surprises me to see how few professionals in our industry have strong writing skills. Whether you are fresh out of college looking for your first job or looking to reach the next rung on the ladder – written communication is an essential skill. I’m not referring to different types of writing styles – from a press release to ad copy – I’m talking about English and Writing 101. What should have been perfected in high school and college is too often not found in job candidates. If you are not a strong writer, it is time to get some additional training.
2 – Critical Thinking
We look for people who have the ability to examine a situation or issue, can clearly understand it from multiple angles and are able to recommend appropriate actions. We want people who are comfortable navigating ambiguity and who are solution-makers. Critical thinking is a skill that enables one to methodically consider information, separate facts from opinion or supposition and anticipate possible outcomes and consequences. Unfortunately, it is difficult to find strong critical thinkers. Developing this competency will certainly make any candidate stand out.
3 – Understanding the Newsroom
In our profession, much of our clients’ messages and information pass through the scrutiny of the newsroom. But few truly understand how a newsroom operates, how news decisions are made and what news is salient. Without this insight, which one cannot get from an HBO series, perfecting the art of media relations and media pitching is difficult and prevents many from engaging in one of the most critical parts of our profession.
4 – Social Media
All forms of digital and interactive media are no longer the domain of the specialist. Every public relations professional today needs to be proficient in all aspect of social media. Today, every individual is their own media conglomerate. Anyone can write, post, comment, blog and publish. How can we effectively communicate if we all do not have those same skills?
5 – Video
With the explosion of technology and bandwidth, more and more messaging is transmitted through video. Every PR professional today should have the skills and software proficiency to tell a story through video – from concept development through basic editing and distribution.
These are just examples of the more important skills and competencies an agency looks for in candidates today. It is far different from when I first applied for a job, but for those who have or can acquire these skills, the doors of the top firms in the country will fly open, even during the toughest economic times.

Wednesday, August 22, 2012

How to be the ONE intern who gets hired from your summer internship program!


This has been a crazy summer in terms of hiring at Qorvis. It has also been a difficult one because the vast amount of talent that is out there right now. The hardest part has been looking in the eyes of five extremely talented interns and only being able to hire one.

Here are some tips to be that one intern your company ends up hiring:

  • Treat every day of the internship program like an interview. Know that everything you say can be heard and every person you work with is evaluating you. Yes, you are going to go out with other interns, but don't bring that drunk/hung-over conversation into the office. 
  • Go above and beyond on every project. Take a media sweep (aka media monitoring) to the next level. Do something more than the last person who did the job. 
  • Pay attention to detail! You don't have to speed through everything. It is more important that your work is flawless and accurate. 
  • Get to know as many people as possible at your company. Not just a brief introduction but actually get to know the staff. The more people you have on our side, the better. 
  • Dress for the job you want, not the job you have. Your appearance is important. We want to hire someone who is put together and we can envision in a client meeting. Think about that everyday before you leave your house. 
  • Meet with your companies recruiter and form a relationship with him/her. The recruiter needs to keep you top of mind at all times. Make sure you have a good relationship with that person. That way, when something does open at your company, you are the first person he/she thinks of. 
  • Come in early and stay late. This is hard, especially if you are in an unpaid internship, but it shows the work ethic of someone the company can't live without. 
  • Strategically look at opportunities outside of your company. As long as you make it known to the company you are interning with, that they are the 1st place you want to work, it is okay to look at external opportunities. Getting another job offer may be the one thing that turns your internship into a full time opportunity. We don't want to lose amazing talent to a competitor.
  • Find a mentor. Mentors aren't always given to you. It is important to connect with someone in a job you want to have. Learn from them and make sure they give you opportunities to grow during the internship. 
  • Become vital on an account. Some interns are given assignment to do little things on a number of accounts and some interns actually become vital members of a team. Be the intern on the client team. It will show your value and prove that the client relies on you. 
Do these things, and hopefully you will be employed by September. Good Luck! 

Wednesday, June 13, 2012

The 7 Habits of Highly Effective Job Hunters

By Margie Warrell

A friend recently shared with me how her husband fell into yearlong depression after he was laid off from his finance job during the global economic meltdown in late 2008. He’d worked hard all his life, thrived on the pressures and challenges of his work, and enjoyed the money he earned. Becoming unemployed for the first time in his life in his midforties was a huge kick in the gut, and one he didn’t cope with very well.
There’s no two ways about it: Losing your job is hard. Whether it has everything to do with your performance, or nothing at all, it’s still hard. However, if you look at job loss, like any setback from an enlarged perspective, you realize that success in life is measured far less by our opportunities than by how we respond to life’s setbacks and challenges.

The story of my friend’s husband one I’ve heard many times. The challenge people in that situation face is in how they handle not only the loss of their job, but the many emotions that it can arise. These range from a sense of humiliation, failure and vulnerability, to anxiety, resentment, and self-pity. Sure, losing your job can be a blow to your back pocket, but it’s often an even bigger blow to your ego and self worth.

Over the last few years millions of people have found themselves involuntarily out of work—too often through no fault of their own.  This year, many will again.   But whether the reason you lost your job has everything to do with your perceived performance, or absolutely nothing, it’s how you respond in the wake of it that will set you apart from others when it comes to finding a new job. When it comes to a successful job hunt, attitude is everything. A proactive and positive mindset will differentiate you from the masses, making all the difference in how “lucky” you get in an unlucky economy. It will even determine whether you one day look back on this time with some measure of gratitude for what you gained from it—whether it was the chance to re-evaluate your life, spend extra time with your family, teach your kids about budgeting, or to simply re-affirm what matters most.

Confucius said that our natures are alike (i.e. no one likes being sacked), it’s our habits are that separate us.

Below are 7 habits to separate yourself from the pack, move your job application to the top of the pile, and land yourself not only back into a job, but perhaps an even better one than before.

1. Stay future-focused.It’s easy to get stuck in the past and what shoulda-woulda-coulda happened, but didn’t. Doing so only perpetuates destructive emotions that fuel anger, self-pity and powerlessness. Focus on the future, and on what you need to do to set yourself up as well as possible on the job front,in how you are budgeting your money, and in your relationship with those who can help you find a new job. What you focus on expands, so focus on what you want, not on what you don’t.

2. Don’t let your job status you.Sure, losing your job is a very personal experience, but don’t take it too personally. Who you are is not what you do. Never was. Never will be. Research by psychologist Marty Seligman found that the biggest determinant between those who succeed after setbacks of any kind is how they interpret them. People who interpret losing their job as a sign of personal inadequacy or failure are less likely to ‘get back on the horse’ in their job hunt than those who interpret it as an unfortunate circumstance that provided a valuable opportunity to grow in self-awareness, re-evaluate priorities and build resilience. You get to define who you are, not your job or a company’s decision whether or not to employ you. Don’t take it as a personal rejection against you. It may well be due to economic forces far beyond your control that you found yourself out of a job. Potential employers will be more attracted to people who have proven their ability to stay positive and confident despite a setback/job loss.

3. Prioritize self-care.When you’ve lost your job it is all too easy plant yourself on the couch, remote in one hand, beer or bag of chips in the other, and wallow in self-pity. Many do! But mental and emotional resilience requires physical resilience. So be intentional about taking care of YOU and doing whatever it takes to feel strong and fit. (After all, you now have no excuse that you don’t have time for exercise!) Studies have found that exercise increases stress resilience – it produces neurons that are less responsive to stress hormones. Get outdoors, go for a run, do some gardening, or just do something that lifts your spirits – whether building your kids a cubby house or taking your dog to the beach – and helps to shift the negative emotions that have the potential to keep you from being proactive in your job hunt.

4. Surround yourself with positive people.Emotions are contagious.  The people around you impact how you see yourself, your situation and what you do to improve it. Be intentional about who you hang out with and don’t get sucked into the vortex of those who want a marathon pity party. It wastesprecious time and energy far better spent getting back into the workforce. Surround yourself with people who lift you up, and avoid those who don’t. Read positive books, watch inspiring movies, and remember that your family will take their cue from you. Let them know that while you may not have chosen your circumstances, you are confident that with time and effort, you will all pull through together, and be all the stronger and wiser or it.

5. Tap your network.The more people who know what you want, the more who can help you get it. The vast majority of jobs are never advertised. So the adage “Your network is your net worth” is particularly relevant when it comes to finding those jobs that are filled via word of mouth. Reach out to people you know and enlist their support in making any introductions or connections that could help you. Whatever you do, never underestimate the power of your network to open up opportunities and land you that “lucky break” you were hoping for.

6. Treat finding a job as a job.If you feel the need, and can afford to do it, give yourself a break for a few days or week or two. But assuming you can’t afford a year sailing the world on the Queen Mary, don’t take too long before returning to your familiar routine. Create structure in your day. Sure you have extra time on your hands than you had before, but you will be amazed at how little you can do in a day if you aren’t intentional about what you want to get done. Create a job search plan with goals and small manageable steps. Then prioritize, structure your day and treat finding a job like a job.

7. Extend kindness.It’s pretty simple really: extending kindness toward others makes us feel good. It’s not just a nice thing to do something for others – whether helping a neighbor or volunteering in a local soup kitchen – it’s actually a helpful thing to do for ourselves. When we give our time to help others, it helps us stop dwelling on our own problems, and makes us realize how much we have to be thankful for. Not only that, but it also can be a great way to build your network, and show potential employers you are not sitting idly by waiting for work to come your way. However you look at it, there’s no better mood booster than making a difference for someone else, even when you wish your own life were different than it is.

Margie Warrell is a bestselling author, executive life coach, media personality, and frequent keynote speaker who empowers women globally to live and lead more courageously. Author of  Find Your Courage: 12 Acts for Becoming Fearless in Work and in Life (McGraw-Hill). To learn about other programs that support your living more courageously, please visit http://www.margiewarrell.com/.

Wednesday, May 2, 2012

8 Job Search Tips From the Co-Founder of LinkedIn


Early on in The Start-up of You, Reid Hoffman takes on the sacred cow of career advice books, making it clear that the timeworn exhortations of What Color is Your Parachute?won’t fly in this economy.
“That’s the wrong question,” Hoffman, the co-founder and chairman of LinkedIn writes (with the help of coauthor Ben Casnocha). “What you should be asking yourself is whether your parachute can keep you aloft in changing conditions.”
Hence the central conceit of the book. Just as Detroit’s dinosaurs fell victim to hubris and an inability to adapt, so will you, dear career seeker, if you don’t mimic the nimble startups of Silicon Valley. Though Hoffman and Casnocha see the struggle through the eyes of one percenters (they don’t seem to know anyone who didn’t go to a good college), there’s lots of good advice that you can apply to your own career. We’ve distilled that advice into eight solid tips that you can apply to your job search today.

1. “A Company Hires Me Over Other Professionals Because…”


To answer this question, Hoffman uses the example of Zappos, which focuses on mainstream shoes and clothes. While it might be tempting to adapt the company’s “over-the-top customer service” to other categories as well, that would make Zappos’s unique selling proposition less apparent. “If you try to be the best at everything and better than everyone (that is, if you believe success means ascending one global, mega leaderboard), you’ll be the best at nothing and better than no one,” Hoffman writes. “In other words, don’t try to be the greatest marketing executive in the world; try to be the greatest marketing executive of small-to-midsize companies that compete in the health care industry.”

2. You Don’t Need to “Find Yourself”


Hoffman makes a sharp distinction between his advice and that of Parachute, which, like many self-help books, believes that uncovering your deepest desires is the key to finding your passion. “Contrary to what many bestselling authors and motivational gurus would have you believe, there is not a ‘true self’ deep within that you can uncover via introspection and that will point you in the right direction,” Hoffman writes. “Yes, your aspirations shape what you do. But your aspirations are themselves shaped by your actions and experiences. You remake yourself as you grow and the world changes. Your identity doesn’t get found. It emerges.”

3. Use ABZ Planning


In Hoffman’s formulation, Plan A is what you’re doing right now. Plan B is “what you pivot to when you need to change your goal or your route to getting there.” Plan Z, meanwhile, is your fallback plan. “In business and life, you always want to keep playing the game,” Hoffman writes. “If failure means you end up on the street, that’s an unacceptable failure.”
Hoffman illustrates what he means by Plan Z with a personal anecdote: “When I started my first company, my father offered up an extra room in his house in the event it didn’t work out — living there and finding a job somewhere else to earn money was my Plan Z. This allowed me to be aggressive in my entrepreneurial pursuits, as I knew I could draw my assets down to zero if necessary and still have a roof over my head.” Hoffman writes that if you’re in your twenties and single, working at Starbucks and living with your parents might be a viable Plan Z, but if you’re in your thirties or forties with children, your Plan Z might be cashing in your 401(k).

4. Look at Professional Networking as Dating


Hoffman distinguishes between old-school “networkers” who pursue relationships based on what they think others can do for them and “relationship builders” who think of the other person first. Relationship builders “don’t keep score. They’re aware that many good deeds get reciprocated, but they’re not calculated about it. And they think about their relationships all the time, not just when they need something.” Hoffman likens relationship building to dating. “When you’re deciding whether or not to build a professional relationship with someone, there are many considerations: whether you like him or her; the capacity for the person to help you build your assets, reach your aspirations and position you well competitively and for you to help back in all the same ways,” Hoffman writes. “And, like with dating, you should always have a long-term perspective.”

5. Have Fun Building Relationships


Hoffman writes that networking gets a bad rap because most people don’t enjoy it. “It’s the presumption that building relationships in a professional context is like flossing,” he writes. “You’re told it’s important, but it’s no fun.” To motivate yourself for network building, think of the fact that your happiest memories were probably with someone else. “We’re not suggesting that you have to be an extrovert or life of the party,” he writes. “We just think it’s possible to appreciate the mystery of another person’s life experience. Building relationships is the thrilling if delicate quest to at once understand another person and allow that person to understand you.”

6. Build Your Weak Ties


Despite the limitations of Dunbar’s Number (that your brain can only really handle about 150 people in your network), Hoffman illustrates that the bigger your professional network, the better. For instance, if you have 170 connections on LinkedIn, then you will have, on average 26,200 second-degree connections and more than 2 million that are three degrees away. Having access to all those people can help you in a pinch. Hoffman illustrates this by pointing out that Frank Hannigan, a software entrepreneur in Ireland, raised more than $200,000 in funding in eight days in 2010 by reaching out to his 700 first-degree connections. But 30% of the investors actually were second-degree connections.

7. Pursue Breakout Opportunities


Every once in a while, a great opportunity comes along that might help you leapfrog up the career ladder. For example, George Clooney was a struggling TV actor when he heard about ER in 1994. Clooney “caught wind of an opportunity, hustled to seize it, and catapulted his career to new heights.” Clooney didn’t necessarily know that ER would become as huge as it eventually did. “How did Clooney recognize ER for the breakout opportunity it was?” Hoffman writes. “Well, he was not certain it would be a breakout. You can never be certain.” But ER had “high quality” people on board and the opportunity was a lead role in a major network drama.
Such breakout opportunities may seem like blind luck, but Hoffman writes that you can develop thinking and behaviors that help you recognize when such “luck” appears. One habit is to remain curious about events that happen in your everyday life. For instance, Reed Hastings (the CEO of Netflix) was a software entrepreneur living in Silicon Valley in 1997 when he ran into a problem: Huge fees for returning Apollo 13 late to his video rental store. Hastings then began researching the industry and found DVDs were light and cheap to ship.
You should also be on the lookout for serendipitous meetings. For instance, John D’Agostino, then in his twenties, attended an event in the Waldorf Astoria in New York featuring Vincent Viola, the chairman of the New York Mercantile Exchange (NYMEX). D’Agosino made some remarks that caught Viola’s attention and the two set up a meeting. D’Agostino soon got hired as a manager for special projects on NYMEX and was eventually promoted to vice president of strategy.

8. Be Resilient


Not everyone will appreciate your great idea, but if you really believe in it, you can put up with a lot of adversity. Hoffman offers a great illustration of this idea in Tim Westregen, the founder of Pandora Media. Westregen began working on the idea behind Pandora in 1999. By late 2002, the company was doing so badly that he arrived at his office to find an eviction notice at the door. In late 2003, four former employees sued him over deferred salaries. Over the next year or so, he pitched his idea to investors more than 300 times. “For almost 10 years, Pandora was beaten and battered by lawsuits, unfavorable legislation and the constant threat of bankruptcy,” Hoffman writes. “Remarkably, Tim and his team hung in there.”

Images courtesy of Flickr, joi and Robert Scoble, and iStockphotokzenon and Flickr, csztova respectively.

Wednesday, April 18, 2012

3 Tips: Be More Strategic in Your Job Search

In order to be successful in the job hunt, it’s important to be strategic. If you make every move count, you won’t feel burnt out and you’ll be at your best throughout the process. Plus, applying to every online resume form will get you nowhere quick.
In a recent Glassdoor blog post, Vickie Elmer shared her secrets for getting strategic about your job search.
Here are her top tips:
1. Target growing companies. Your best bet is to go after companies that are growing and ambitious, not those with layoffs or high turnover rates. Check out what companies are actively searching for candidates or posting new jobs regularly. Follow industry publications; this can help you see who has acquired a new client or if someone recently suffered a big loss. Look into growing industries—this can help you decipher what kind of companies might be growing. [Check out my blog post on the top fields picking up for 2012.]
2. Look up. “One-third of CFO’s say they will consider hiring someone who is ‘too junior’ for the job opening and train them, according to a Duke University/CFO Magazine survey.” This is a great opportunity for job seekers. Don’t shy away from a job posting that is a bit above your experience. Share what you know with the company and they might be willing to take a chance on you. You should never lie or exaggerate about your qualifications throughout the job process—but you can aspire to positions and work with the company to see if you’re a good fit.
3. Show your growth. Companies are struggling to find the talent they want. 31% of employers currently have jobs for which they can’t find qualified employees according to the jobs outlook surveyfrom Careerbuilder.  Make sure that you put all of your relevant skills on display. Comfort or expertise with social media are a huge deal in today’s rapidly-turning digital world. Research the company to find exactly what they are looking for. Show them what you have to offer!
To read Elmer’s entire post, you can find the Glassdoor post here.

Thursday, February 9, 2012

Tailor your Resume!

Tailor Your Résumé Without Starting From Scratch

Job hunts are hard work. Looking through job ads, going on interviews and networking take up a lot of your time. So how can you be expected to do all these things and still rewrite your résumé every time you apply for a job?

Well, you are expected to because generic résumés don't impress anybody and surely won't land you a job.

Luckily, you don't have to start with a blank page each time you want to send out your résumé. The key is to edit and rearrange your existing résumé so that it appeals to the employer and saves you time. To make the process a little easier, we've listed some tips for you.

Keep track of your accomplishments.
Rearranging and editing your qualifications is simple if you keep a running list of your accomplishments and skills as you accrue them.

Keep an updated list of specific work accomplishments and outcomes you've achieved to make targeting your résumé easier, suggests Dave Gammel of High Context Consulting. As you take on additional roles or lead projects, "create a spreadsheet with the outcomes, job title and employer, plus any other info you want to track them with."

Read carefully.
Applying for a job requires careful reading of the job posting. Many job seekers simply submit a generic résumé and fill out the application as though employers will be happy to have someone apply. The truth, however, is that they don't want to hire just anybody – they want the perfect fit. If you send a résumé that shows how your qualifications mirror the requirements on the posting, you'll grab their attention.

The easiest way to do this is to sort through your list of accomplishments and decide which ones are relevant to the position. Once you've established your top accomplishments and skills, use them as the foundation to build your résumé, Gammel says.

The rest of the résumé will fall into place because some of the information cannot be deleted or altered. For example, your education history is going to be the same regardless of where you apply, but it might be at the top of one résumé and at the bottom of another. Depending on how important it is compared to your skills and experience, you can simply drag the information and drop it in place.

Start strong.
In your career summary or career objective, include the job title that's listed on the posting, suggests Kevin Donlin, author of "The Simple Job Search Manifesto."

The "key is to make the first words on your résumé match the title of the advertised job. This creates an instant rapport between you and the hiring manager," Donlin says. If you have experience in that position, it can put the reader in the right frame of mind to view the rest of your résumé as a convincing case to consider you for the job.

Be a pack rat.
Each time you submit a résumé that's tweaked a little from a previous version, save it as a different file and note what job it went with. Yes, you'll end up with several copies, but as you read new postings, refer to similar résumés you have on file so you have less to edit. You might be able to make some very minor adjustments before submitting it.

Although altering your résumé each time you apply for a job can be frustrating – or just plain boring – it's a necessary step to landing an interview and ultimately a job. One of the benefits of tailoring your résumé is that it allows you to assess how much of your background and skills will be utilized in the position, perhaps giving you a good idea if it's the kind of job you actually want.

 "Putting a bit of extra effort can pay off big time and is very reasonable when trying to find a position that is going to occupy most of your waking hours!" Gammel declares.

By: Anthony Balderrama, CareerBuilder.com writer
Anthony Balderrama is a writer and blogger for CareerBuilder.com. He researches and writes about job search strategy, career management, hiring trends and workplace issues.